Business Tool (click the link to download): Marketing Tools - 5Cs
Tool Description: The 5Cs Marketing Tool will help you understand your product as it relates to the active markets and your target customer base.
Business Tool (click the link to download): Marketing Tools - 4Ps
Tool Description: The 4Ps Marketing Tool steps you through the four "P"s of marketing: Product, Placement, Promotion and Price. This tool will be useful in helping you determine the best strategy for marketing your product, understand the lifetime value of a customer (how quickly they will turnover) and it will guide you through the process for pricing your product to attract the target segment.